Professional Summary

Gaurav Rai is a visual designer based in West Bengal, India, with 5+ years of experience across agency and corporate environments. He specializes in branding, presentation design, UI layouts, and visual communication systems, creating work that is both purposeful and refined. His strength lies in turning complex ideas into clear, engaging visuals that support real business goals.

His approach is rooted in observation and clarity, often drawing inspiration from nature’s balance and simplicity. He focuses on building designs that feel intuitive, structured, and effective—whether for digital interfaces, presentations, or brand assets. With expertise in Adobe Creative Suite and Figma, he handles diverse projects with a balance of creativity and strategy.

Alongside design, he practices photography, with international recognition in macro and monochrome work. This experience sharpens his eye for detail and composition, influencing his overall design perspective and approach to visual storytelling.

Bio Collage Image 1 Bio Collage Image 2 Bio Collage Image 3

Career History

Mar 2025 – Present

Graphic Designer

Immigration Advisors New Zealand

  • Led Visual Strategy for expansion into Philippines and Indonesia, scaling creative assets across 6+ international markets to drive client acquisition.
  • Led daily design production resulting in a 22% increase in CTR and a 12% reduction in CPC through rigorous A/B testing of ad variations.
  • Designed 250+ multi-channel assets (digital, print, UI elements, landing visuals), contributing to a 15% lift in campaign conversion rates.
  • Designed end-to-end marketing visuals that boosted overall brand engagement by 30% while maintaining strict brand integrity.
  • Managed version control for 500+ assets, ensuring 100% on-time delivery for high-velocity marketing sprints using Google Workspace.
  • Integrated GenAI-powered workflows that natively accelerated creative production by up to 2x.
Nov 2023 – Jan 2025

Senior Graphic Designer

Design Brewing Company

  • Executed end-to-end branding for premium F&B outlets including Sorano (Kolkata; 2x 30 Best Bars India), Mehico (Kolkata; 30 Best Bars India), and Latoya (Delhi), elevating the User Experience & driving a 40% increase in footfall.
  • Led technical production for high-end menus and on-ground collateral, ensuring 100% color accuracy and material quality for award-winning physical brand touchpoints.
  • Directed visual assets for 20+ digital/print campaigns and 50+ live events, improving brand recall by 25% through rigorous application of typography and color theory.
  • Collaborated in cross-functional teams to translate complex briefs into marketing materials that consistently met high-velocity performance goals.
Feb 2021 – Oct 2023

Project Manager

Techwala K3 Solutions Pvt. Ltd.

  • Engineered end-to-end design systems for 10+ marquee clients, including MCVK Group, Eastern Diagnostics, Calcutta Chamber of Commerce, and Ramkrishna Paramhansa University.
  • Led 50+ multidisciplinary projects (Design, Photo, Video) maintaining a 95% client retention rate across Education, Healthcare, and Tech sectors.
  • Conceptualized and designed "Voyage," a 125-page commemorative magazine celebrating 25 years; managed full project lifecycle from layout to final print-ready production.
  • Designed creatives for 100+ cross-industry campaigns, leveraging high-ROI visual strategies to drive measurable business growth for B2B and B2C.
  • Conducted 50+ content creation classes for BBA-Digital Marketing students at The Neotia University, focusing on visual storytelling and industry styling.
Dec 2019 – Mar 2023

Photographer (Project Basis) - Internship

Blackboard Kolkata Inc

  • Documented 4 large-scale projects for the Ministry of Rural Development (MoRD), Government of India, actively engaged across 4 major states (RJ, BH, MP, JH).
  • Delivered 500+ premium visual assets featured in 10+ official Government of India publications, directly reaching 10,000+ beneficiaries across the nation.
  • Executed a month-long intensive shoot across Rajasthan, capturing over 100+ rural women entrepreneurs spanning 50+ remote villages.
  • Captured high-impact imagery for national-level social-welfare campaigns, focusing closely on human-centric narratives and rural empowerment.

Endorsements

"Anything I say about Gaurav will not even come close to justifying the passion, skills and perseverance this guys has. I was lucky enough to work closely with Gaurav in couple of key projects back in the days and I am still amazed by the in depth knowledge he has in his vertical. It's an absolute delight working with him."

Mayukh Choubey

Serving at Give
"I had the pleasure of working with Gaurav Rai at Techwala K3 Solutions Pvt. Ltd., where he was an integral part of our team as a Visual Content Creator. Gaurav is an exceptionally innovative designer and videographer with a keen eye for aesthetics and meticulous attention to detail. His creative thinking and visual storytelling abilities consistently added strong value to our brand and projects.

Beyond his technical skills, Gaurav is a true team player—collaborative, dependable, and always open to feedback. He brought fresh ideas to the table and played a significant role in our success."

Brinda Das

Founder K3 Solutions
"Gaurav and I have worked on multiple projects for more than a year, and those 365+ days were nothing less than an adventure. Gaurav’s experiences delves deeper than just designs, he creates.

His insights to understand what a client's/employer's needs are astounding because it does not take effort to explain what ones needs to Gaurav, he catches on very quickly and produces the exact requirement always on time.

Apart from our professional endeavours, I was lucky to have shared moments with Gaurav which I would cherish for a lifetime. Wishing him all the best, wherever he may choose to go."

Joshua Benjamin

Creating impact through community.
"I'm thrilled to recommend Gaurav, a highly talented graphic designer whom I've had the pleasure of working with at Design Brewing Co. Gaurav's creativity, attention to detail, and collaborative spirit make him a standout professional in our industry. His innovative designs consistently exceed expectations, and his positive attitude enriches every project he touches. Gaurav is a valuable asset to any team, and I wholeheartedly endorse him for his exceptional skills and dedication to his craft."

Aritrodev Bhattacharya

Graphic Designer and Illustrator
Return to Portfolio